Sardines In A Can
You have a great new product and you want to yell about it from the roof tops! Great! Here’s some advice when coming up with your marketing & design for print.
To lure in your prospective clients, they don’t need to see a printed poster, flyer or brochure with EVERYTHING about your product on it, from what you had to eat when you came up with the genius idea (Ben and Jerry’s caramel chew chew right?) to how many tequilas you consumed coming up with that amazing name for your product (I know, we’ve had many; CREATIVFORKS, Poo transfer, Angles of me in Anglesey – although sadly these were all sober inventions) .
Sure your jam packed design may attract an inquisitive percentage of the population with plenty of time on their hands to stop and take it all in (0.0000002%), but it won’t appeal to the mass population. The best most striking branding and marketing is simple and minimal. But you have lots to say? That’s fine, spread out your marketing points. Make a whole campaign out of it. Print needs careful consideration with the amount of content. It’s much easier to hide content in toggles etc when considering your website design. Your printed products are such a great way to support your online presence and drive traffic to your site.
In summary. Keep it simple.
Perhaps I should have just written that, kind of stepped on my own point with lots of waffle!